As of today, Amazon.com has 2.8+ million Kindle e-books available on their site with 243,164 of those released in the last ninety days. With those kinds of numbers, books can easily become lost in a crowd that might look something like the one above: all very much the same. So how can an unknown author stand out?
This is a question I’ve been pondering as I write a paranormal romance while watching my husband and writing partner, JT Hume, release his work on Kindle. He has three books available at this time: one political, one religious, and one women’s fiction. Three different stories in three different categories with three different sets of characters. The one common thread among all three of them is a strong romantic/relationship subplot.
JT Hume is not Stephen King (though people often tell my husband he could be SK’s identical twin) so he doesn’t have the recognizable name to help sell his books. His covers are interesting, but maybe not different enough from other authors’ books to make them stand out that way. Using appropriate keywords to help readers find the work is an important, and difficult aspect, so that could be an issue. Plus, none of these books yet have a sequel – and I hear that series sell.
I’ve also been trying to help JT develop a “platform,” though I’m not quite sure how to go about that so we’re both bobbing along in the vast ocean that is social media like Jack and Rose from Titanic.
Other authors are wonderful about sharing tips and tricks on their blogs and I’ve read a lot of them over the past few months. The problem is that reading and doing are two different things. I haven’t yet had the “aha moment” that will allow me to truly comprehend what needs to be done to keep my Jack from disappearing into that dark ocean. Right now, he’s just hiding in the dark basement with his new game system so he can ignore that his books aren’t selling.
Anyone have ideas on how I might get him out?
If you’re interested, check him out here: JT Hume on Amazon